Google has dropped use of GMail for its Email service in U.K. and started using 'Google Mail' instead, after it was pressurized by London-based financial company 'Independent International Investment Research' (IIIR) since Google launched it's email service in April 2004. IIIR have been using the said name for more than three years now.

IIIR has various TradeMark applications pending for registeration of 'GMail' for its analytics software in Europe & U.S. and is expecting Google to drop it's 'GMAIL' Trademark, all over the world. It is estimated that trademark 'GMAIL' is worth $59.8 million. But Google has its own story to say - they allege IIIR is in it for a exorbitant sum of money.